If you’re a trend spotter, you’ll do well, so long as you’re at the beginning of the trend and not the middle. But very few of us have this capability and we only notice what the next big thing is when it already is the next big thing.
Given this, it’s better to be at the back of the pack when you know you cannot be at the forefront. Not for you to be trying to do what everybody else is already discarding, but for you to notice what everyone else has overlooked in the mad rush to be with the “in crowd”.

As they trample over all the grass and leaves, looking at others instead of around them, note the surroundings instead. What does the bigger landscape look like? What do the tiny details left behind point to?
You never know what you will find.



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